Proposal · The Good Gut · Shopify subscription commerce

Built to sell broth — on repeat.

A subscribe-&-save Shopify store with build-your-own-box, synced stock & delivery dates, and the finish of the brands you benchmark — Humantra included. Live by mid-July 2026.

Build-your-own-box Subscribe & Save Easy to manage yourself Live mid-July 2026
ShopifySubscribe & SaveBuild-a-boxSubscriptionsStock in syncProduct motionSEOSelf-serve subscriptions ShopifySubscribe & SaveBuild-a-boxSubscriptionsStock in syncProduct motionSEOSelf-serve subscriptions
01 — The benchmark

You showed us Humantra. We'll match that calibre of experience.

You don't want "a Shopify site." You want the experience of the brands you admire. Here's how each signature moment shows up in your store.

Conversion engine

Build-your-own-box

Customers mix flavours and see price & savings update live — the exact interaction that makes Humantra's bundles convert.

In every tier
Recurring revenue

Subscribe & Save, default

The cheaper, recurring option sits front-and-centre — turning a first order into a habit, not a one-off.

In every tier
Retention

Self-serve subscriptions

Pause, skip, swap products, reschedule, cancel — all from the customer's account. Zero emails landing on your desk.

In every tier
Brand feel

Cinematic product motion

3D-style looping animations that make the jars feel alive — the premium polish that separates good from unforgettable.

Signature tier
Performance

Fast & frictionless

A store that loads quickly and feels effortless on every device — so shoppers stay, browse, and buy instead of leaving.

In every tier
The standard

What you're looking at

The polish and motion of this very page is the standard we hold — and exactly how your store will look and feel.

Our standard
02 — What you get

Everything to launch. Easy to run.

A complete, revenue-ready Shopify store that's simple for your team to manage — with low monthly running costs (around $30 beyond your Shopify plan).

Your store

A beautiful Shopify store

Designed to your brand and simple for your team to update — change a price or a banner in minutes, no developer needed.

Revenue

Subscriptions & bundles

Subscribe & Save, build-your-own-box, starter packs and intro offers — the full recurring toolkit that turns one-off buyers into loyal customers.

In sync

Stock & delivery dates

Your store reflects what's genuinely available — synced from your production sheet — and shows the next delivery date, so customers know when their order arrives.

Get found

SEO, journal & email

Search-ready from day one, a recipe journal that brings in organic traffic, and built-in newsletter & email to keep customers coming back.

Fulfilment

Orders out the door

Each order is formatted and sent to your courier by email as it comes in, so dispatch stays quick and nothing slips through.

Room to grow

Ready for what's next

Add more products, wholesale, new markets and languages whenever you're ready — your store grows with you.

In full

Everything your store includes.

The complete feature set — nothing left out. Items marked Signature come with the Signature tier.

Your storefront

  • Custom Shopify store, designed to your brand
  • Built true to your Figma design
  • Fast, mobile-first, premium feel
  • Rich product pages — ingredients, benefits, allergens
  • Product comparison, designed to update as you add products Signature
  • 3D-style product animations Signature
  • Edit prices, banners & products yourself

Selling & subscriptions

  • Subscribe & Save, set as the default
  • Build-your-own-box — mix & match flavours
  • Bundles of 3, 6 or 12
  • Starter pack with an intro discount — free first delivery, then standard rates
  • One-time purchase option
  • Flexible delivery — weekly, fortnightly or every 3 weeks
  • Free shipping over a threshold you choose

Customer experience

  • Self-serve account: pause, skip, swap, change frequency, cancel
  • Update card & delivery address anytime
  • Next available delivery date shown on product & cart pages (in-checkout display needs Shopify Plus)
  • Order status & delivery notifications
  • Customer reviews & testimonials
  • FAQ section
  • Saved favourites / wishlist Signature

Marketing & email

  • SEO foundation to get found on Google
  • Recipe journal (blog) for organic traffic
  • Email newsletter — sign-up & sending
  • Automated welcome & subscription-reminder emails
  • Order & dispatch confirmations to customers

Operations & fulfilment

  • Stock & availability synced from your production sheet
  • Shared producer stock sheet (Airtable / Google Sheet) feeding Shopify inventory
  • Orders auto-emailed to your courier as they come in (live API integration added later if your carrier supports it)
  • Order & fulfilment status visible on every order
  • Wholesale / B2B orders from the same store & stock
  • Sales reporting & insights

Built to grow

  • Add more products anytime
  • Expand to new markets, languages & currencies later
  • Grows from launch into B2B — no starting over

Signature also brings finishing craft and priority attention throughout the project.

Mid-July
your store goes live
3
products at launch — ready to grow
24/7
customers manage their own subscriptions
100%
yours to own & manage
03 — Investment

Two ways to launch.

Both ship a complete, functional store. Signature adds the Humantra-grade polish — the motion and finishing craft that meet the standard you set.

Launch
The complete, functional store.
Everything you need to launch & sell
AED 22,000approx. USD 6,000
One-time · excl. 5% VAT
  • Your own Shopify store, built true to your Figma design
  • Subscribe & Save + build-your-own-box
  • Self-serve customer portal
  • Synced stock & delivery dates
  • SEO foundation, journal & newsletter
  • Delivered by mid-July 2026
Recommended
Signature
The elevated, motion-rich experience.
Meets the standard you set
AED 25,700approx. USD 7,000
One-time · excl. 5% VAT
  • Everything in Launch, plus —
  • Heightened polish & micro-interactions
  • Cinematic 3D product animation
  • Product comparison that updates as you add products
  • Saved favourites & finishing craft
  • Priority attention throughout
04 — Timeline

Ready now. Live by mid-July.

No waiting list. Confirm a tier, we run a quick feasibility check on your carrier, and we mobilise the same week.

Within 48 hours of signing

Kickoff

You sign and share store access & brand assets, and we get started — no waiting around.

In progress

Your store takes shape

You'll see it come together with clear updates along the way — no jargon, no surprises.

Mid-July 2026

Launch

A polished, ready-to-sell store — handed over with a simple guide, and entirely yours to run.

Our calendar is open now. Confirm this week and you launch by mid-July.

Earliest start
This week
05 — Terms

Simple, fair terms.

Everything you're agreeing to, in plain language.

Scope & delivery

  • The store & features in this proposal, for the tier you choose
  • Delivered by mid-July 2026, assuming timely store access, brand assets & confirmed carrier details
  • Includes testing, handover & a short how-to guide

Investment & payment

  • Launch AED 22,000 · Signature AED 25,700 — one-time, excl. 5% VAT
  • 50% deposit to begin, 50% on delivery
  • Running costs on your side: Shopify plan + ~$30/mo subscription tool
  • Reviews, wishlist, SEO & delivery dates use built-in or free tools — the only required paid app is the ~$30/mo subscription/box tool

Good to know

  • Not included: paid apps beyond the ~$30/mo subscription tool, payment-processing fees, product photography & copywriting, 3D asset production, ad spend
  • Valid for 30 days
  • Governed by the laws of the UAE (Dubai)

Choosing a plan sends you a short agreement to review and e-sign — no payment now. Signing confirms your tier; your 50% deposit is invoiced once it's signed.

Acceptance
E-signature