Proposal · The Good Gut · Shopify subscription commerce

Built to sell broth — on repeat.

A subscribe-&-save Shopify store with build-your-own-box, synced stock & delivery dates, and a clean, on-brand design inspired by the references you love. Live by September 2026.

Build-your-own-box Subscribe & Save Easy to manage yourself Live September 2026
ShopifySubscribe & SaveBuild-a-boxSubscriptionsStock in syncProduct motionSEOSelf-serve subscriptions ShopifySubscribe & SaveBuild-a-boxSubscriptionsStock in syncProduct motionSEOSelf-serve subscriptions
01 — The benchmark

You showed us Humantra. We'll capture that calibre of experience.

You don't want "a Shopify site." You want the experience of the brands you admire. Here's how each signature moment shows up in your store.

Conversion engine

Build-your-own-box

Customers mix flavours and see price & savings update live — the exact interaction that makes Humantra's bundles convert.

Included
Recurring revenue

Subscribe & Save, default

The cheaper, recurring option sits front-and-centre — turning a first order into a habit, not a one-off.

Included
Retention

Self-serve subscriptions

Pause, skip, swap products, reschedule, cancel — all from the customer's account. Zero emails landing on your desk.

Included
Brand feel

Cinematic product motion

3D-style looping animations that make the jars feel alive — the premium polish that separates good from unforgettable.

Phase 2 add-on
Performance

Fast & frictionless

A store that loads quickly and feels effortless on every device — so shoppers stay, browse, and buy instead of leaving.

Included
The standard

What you're looking at

The polish and motion of this very page is the standard we hold — and exactly how your store will look and feel.

Our standard
02 — What you get

Everything to launch. Easy to run.

A complete, revenue-ready Shopify store that's simple for your team to manage — with low monthly running costs (around $30 beyond your Shopify plan).

Your store

A beautiful Shopify store

Designed to your brand and simple for your team to update — change a price or a banner in minutes, no developer needed.

Revenue

Subscriptions & bundles

Subscribe & Save, build-your-own-box, starter packs and intro offers — the full recurring toolkit that turns one-off buyers into loyal customers.

In sync

Stock & delivery dates

Your store reflects what's genuinely available — synced from your production sheet — and shows the next delivery date, so customers know when their order arrives.

Get found

SEO, journal & email

Search-ready from day one, a recipe journal that brings in organic traffic, and built-in newsletter & email to keep customers coming back.

Fulfilment

Orders out the door

Each order is formatted and sent to your courier by email as it comes in, so dispatch stays quick and nothing slips through.

Room to grow

Ready for what's next

Add more products, wholesale, new markets and languages whenever you're ready — your store grows with you.

In full

Everything your store includes.

The complete feature set — nothing left out. Items marked Phase 2 are optional add-ons we can build after launch.

Your storefront

  • Custom Shopify store, designed to your brand
  • Built on a theme styled to your Figma
  • Fast, mobile-first, premium feel
  • Rich product pages — ingredients, benefits, allergens
  • Product comparison, designed to update as you add products Phase 2
  • 3D-style product animations Phase 2
  • Edit prices, banners & products yourself

Selling & subscriptions

  • Subscribe & Save, set as the default
  • Build-your-own-box — mix & match flavours
  • Bundles of 3, 6 or 12
  • Starter pack with an intro discount — free first delivery, then standard rates
  • One-time purchase option
  • Flexible delivery — weekly, fortnightly or every 3 weeks
  • Free shipping over a threshold you choose

Customer experience

  • Self-serve account: pause, skip, swap, change frequency, cancel
  • Update card & delivery address anytime
  • Next available delivery date shown on product & cart pages (in-checkout display needs Shopify Plus)
  • Order status & delivery notifications
  • Customer reviews & testimonials
  • FAQ section
  • Saved favourites / wishlist Phase 2

Marketing & email

  • SEO foundation to get found on Google
  • Recipe journal (blog) for organic traffic
  • Email newsletter — sign-up & sending
  • Automated welcome & subscription-reminder emails
  • Order & dispatch confirmations to customers

Operations & fulfilment

  • Stock & availability synced from your production sheet
  • Shared producer stock sheet (Airtable / Google Sheet) feeding Shopify inventory
  • Orders auto-emailed to your courier as they come in (live API integration added later if your carrier supports it)
  • Order & fulfilment status visible on every order
  • Wholesale / B2B orders from the same store & stock
  • Sales reporting & insights

Built to grow

  • Add more products anytime
  • Expand to new markets, languages & currencies later
  • Grows from launch into B2B — no starting over

Phase 2 brings the premium layer (3D motion, micro-interactions and finishing craft) whenever you're ready.

September
your store goes live
3
products at launch — ready to grow
24/7
customers manage their own subscriptions
100%
yours to own & manage
03 — Investment

Your investment.

One clear price for your complete store, built lean and on-brand. The premium extras are an optional Phase 2 you can add once you're live.

Your build
The Good Gut store
Your complete, ready-to-sell store.
Everything you need to launch & sell
AED 15,000approx. USD 4,000
One-time · excl. 5% VAT · 50% to start, 50% on delivery
  • Shopify store on a theme styled to your Figma
  • Subscribe & Save + build-your-own-box & bundles
  • Self-serve customer portal
  • Synced stock & delivery dates
  • B2B order interface (deducts stock, no online payment)
  • SEO foundation, blog page & newsletter
  • Delivered September 2026
Phase 2
Optional, after launch.
Add when you're ready
Scoped & quoted later · no commitment now
  • Cinematic 3D product animation
  • Heightened polish & micro-interactions
  • Product comparison & saved favourites / wishlist
  • Advanced SEO
  • Carrier API integration (when available)

We'll scope these together once you're live.

04 — Timeline

Ready now. Live by September.

No waiting list. Confirm a tier, we run a quick feasibility check on your carrier, and we mobilise the same week.

Within 48 hours of signing

Kickoff

You sign and share store access & brand assets, and we get started — no waiting around.

In progress

Your store takes shape

You'll see it come together with clear updates along the way — no jargon, no surprises.

September 2026

Launch

A polished, ready-to-sell store — handed over with a simple guide, and entirely yours to run.

Our calendar is open now. Confirm and you launch by September.

Earliest start
This week
05 — Terms

Simple, fair terms.

Everything you're agreeing to, in plain language.

Scope & delivery

  • The store & features in this proposal, for the tier you choose
  • Delivered by September 2026, assuming timely store access, brand assets & confirmed carrier details
  • Includes testing, handover & a short how-to guide

Investment & payment

  • AED 15,000 — one-time, excl. 5% VAT · 50% to start, 50% on delivery
  • 50% deposit to begin, 50% on delivery
  • Running costs on your side: Shopify plan + ~$30/mo subscription tool
  • Reviews, wishlist, SEO & delivery dates use built-in or free tools — the only required paid app is the ~$30/mo subscription/box tool

Good to know

  • Not included: paid apps beyond the ~$30/mo subscription tool, payment-processing fees, product photography & copywriting, 3D asset production, ad spend
  • Valid for 30 days
  • Governed by the laws of the UAE (Dubai)

Choosing a plan sends you a short agreement to review and e-sign — no payment now. Signing confirms your tier; your 50% deposit is invoiced once it's signed.

Acceptance
E-signature